Creative Director Morihiro Harano from Moric Inc. taught me that you should be able to explain your idea in just one single image.
To visualise the Pop Up Agency we built our own Pop Up Furniture. Together with Swedish design studio Straight Design Studio we designed two briefcases that could transform into a mobile office. One briefcase could turn into a table or into two seats.
Of course the furniture was designed to fit as check-in luggage when traveling by plane.