Dutch start-up Yellowbag was about to launch and Jasper van Elferen, one of the co-founders, approached me because they needed a communication product that could explain his idea in less than one minute.
We decided to produce a motion graphic which could easily be shared together with the press release.
Together with the two co-founders I defined the three most important features of Yellowbag and wrote the script. Their in house designer designed the storyboards and my friends from video production company Kingdom of Something did the motion and sound design.
The motion graphic was seen on many blogs and websites. It even made it to some daily tv shows where Yellowbag was featured.
My role was being responsible for the total production. Thereby I did the copywriting and art-direction of the motion graphic.
Kingdom of Something – www.kingdomofsomething.com
Yellowbag – www.yellowbag.com
Art Direction & Design, Concept Development, Copywriting